Search Engine Optimisation is at the heart of what we do. Increasing your search rankings isn’t easy and to get there your business needs to be the best. It doesn’t just increase your website visitors, it increases your business’ reputation, encourages you to get good press, optimises your website for better conversions and gives your costumers an overall better experience. The reason we do this is that Google only wants to position reputable businesses at the top of their search engines, businesses who are going to give their users the best experience which is why our approach incorporates the following.
If you are a business who offers products or services to the local community then our localised SEO services will help you bring more traffic to your website, and your premise if you have one.
Over 30% of mobile searches are related to a location so being at the top has never been more important.
The goal of local SEO is to increase your rankings and getting your business in the 3-pack, seen in this image.
93% of local intent searches on Google will show the 3-pack and it’s our job to get you there.
We will do this by increasing your brand awareness via public relations (PR) and connecting your website with other websites who share the same interests as your business.
Our aim is to increase the visibility of your website for searches done in and around your area, making sure your customers can find you online and on the street.
Our Organic SEO services are tailored for businesses who have a wide reach, who are in more competitive markets and/or e-commerce sites.
To be successful at SEO, you need to play by Google’s rules as they account for over 79% of all internet searches. Their goal is to rank websites that best fits a user’s search enquiry and will only show reputable businesses that are relevant to the keywords used. Our SEO campaigns are well thought out and take a strong PR approach which not only increases your rankings but builds your brand awareness, develops your online authority and organically provides the necessary requirements that Google looks out for.
The top 5 search results on Google get 70% of the clicks and it’s our job to get you there. SEO is not something that happens overnight and once there you can’t turn it off. SEO has to be seen as a long-term investment to make sure you are always ahead of your competitors and reaping the rewards.
Our SEO services include (but are not limited to) on-page SEO, link building, reputation management, content marketing, social media management, keyword strategies, and detailed monthly reports to ensure continual refinement and improvement.
Reputation Management and Support
Reputation management, in SEO terms, means improving the reputation of the business and website specifically, across the internet. Building a strong, reputable brand that people engage with is imperative for a successful SEO campaign.
Content Marketing Strategy
A good content marketing strategy lets you build relationships with customer communities, and establishes your website as a source of useful, high-quality information. This again results in your site appearing in more (and more relevant) searches and gives people a reason to keep coming back to your website.
On-page SEO means making your website more accessible to search engines. We will ensure it is technically compliant, reads well, provides a good user journey and sends the right ‘signals’ to Google.
A vital aspect of your website’s SEO is identifying and targeting the correct keywords and phrases that are being used by the people who are looking for your products or service. Following this research, we will prioritise each keyword based on search volume, relevance and competition. This will be reviewed regularly to ensure we are targeting the most profitable keywords for your business and staying ahead of any trends.
External Link Building
One of the most important factors Google and other search engines consider when ranking your website is the number of ‘quality’ backlinks you have. This is when websites link to your website. Google says that if that website is prepared to promote you then you must be important. But it’s not a case of getting lots of links to your website from anywhere, that is old hat tactics which don’t work anymore. Nowadays Google wants to make sure the websites that are linking to you are also reputable and the more of these ‘quality’ links you have the better. This is why we take a strong PR approach to your SEO campaign, making sure the links we build for you are of good quality and relevant to your business. They should not only help your rankings but drive qualified traffic to your website.
Although social media isn’t a direct ranking factor (or so Google says), several studies have found that websites who have an active social media presence do rank well. Our view is if you create good content, it will most likely be popular on social media which increases your chances of more people seeing your brand and linking to your content/website which does affect your rankings. For this reason and because we take a strong PR approach to our SEO campaigns, we believe social media plays a big part in the overall strategy. If you are not currently managing your social media channels or doing it well, then we can take this over from you and incorporate it within our content marketing strategy.
We will provide you with a monthly report that detail the performance of your SEO campaign. This report will show you the progress you’ve made, detail your rankings for specific keywords and include the work we have done for you over that period.
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